Generate more leads
We support you in the strategic and operational development of your acquisition campaigns.
Google Ads | Social | SEO | Analytics | Tracking
Platforms
Google Ads Search
Benefit from the power of the largest search engine in the world to promote your products or services by responding to the intentions of Internet users. Thanks to an experienced Google partner team, your search campaigns will be managed with professionalism to obtain the best possible results.
Google Ads Shopping
Retailers can display their products at the top of search results through the Google Shopping Network, using a cost-effective format to sell online. Information such as product image, price and features are visible even before the user clicks on it. In addition, optimal product flow management can be implemented to optimize results.
Google Ads Display
Broadcast your advertising messages on Google Display partner sites (covering more than 90% of Internet users worldwide) using Display or Discovery formats. Retargeting is also possible to reach and retain your audience.
YouTube Ads
As the second most used search engine in the world after Google, YouTube is a powerful platform for delivering your video ads. Plus, with the new TrueView for Action formats, YouTube is an effective way to drive measurable performance in addition to increasing your brand awareness.
Facebook Ads
Platforms such as Instagram, Messenger, Facebook or Audience Network offer many ad formats depending on your objective. These can be carousels, collections, lead generation forms, static images, dynamic ads (DPA), videos, canvas, etc. Our role is to advise you on the best ad formats to use and test their effectiveness over time. We’ll also give you tips on the creative content of your ads, which can have a significant impact on performance.
LinkedIn Ads
LinkedIn is the first professional social network and offers access to a qualified B2B audience. Advertising campaigns on LinkedIn have great potential thanks to the precise targeting options based on declarative user data. We can thus reach your target precisely while optimizing your costs. Whether you want to generate leads, contact prospects, generate sales, distribute content or simply improve your notoriety, LinkedIn Marketing Solutions is an essential lever for B2B advertisers.
Interested in Optea’s services?
Make the same choice as our 500+ customers. Let’s get to work!
Advertising strategy
A/B test
To fully exploit ad platforms, it is essential to conduct a comprehensive A/B testing strategy. This includes different aspects such as audiences, ad formats, campaign settings, targeting, copywriting and placements. Our approach is iterative, which means that we adapt the campaigns according to their performance.
Bidding Strategy
The platforms offer several bidding strategies. Depending on your needs, we will select the most suitable one and manipulate the algorithms to promote good performance. For example, we can advise you to adopt the CPC, ROAS or even CPA strategy.
International
If you wish to export your products or services abroad, we can help you. We can translate your campaigns thanks to our team and advise you on local specificities to take into account (means of payment, customer service, delivery, etc.). We can also give you advice on priority countries to target.
Audience
To obtain good results, it is important to adapt the right message to the right person and at the right time, according to your funnel of conversion. We can advise you on the identification of your target audience, its segmentation and the refined targeting to adopt. We will also use all platform audiences such as lookalike audiences and in-market audiences.
Retargeting
In many cases, hitting your target just once is not enough to convince them to take action. Thus, thanks to well-structured retargeting campaigns, we will be able to allow you to reach your prospects at several key moments to transform them into customers.
Monitoring and analysis
To effectively measure the performance of your ad campaigns, it’s essential to have a tracking (or tagging) and Analytics plan in place. We master all the necessary tools such as Google Tag Manager, Google Analytics, Hotjar…
Ad creation & copywriting
To achieve optimal performance in your advertising campaigns, it is essential to have creative and adapted visual content. Thanks to our media expertise, we can offer you the best practices so that your ads perform as well as possible. With our studio, we can create tailor-made and effective visual content for you.
SEO
We support you so that your site meets Google’s requirements and ranks among the first. We screen your site to detect its flaws and its optimization potential before proposing a tailor-made action plan. We use the best analysis tools on the market to track performance indicators.
Choose the best way to collaborate
Complete management of your campaigns
We take care of your new campaigns from A to Z. Landing page creation, copywriting, visuals, campaign parameters, audience management, remarketing and tracking.
Advice on demand
We help you optimize your approach and your results. We intervene on strategic or operational points to best develop your digital campaigns.
Complete management
We take care of your new campaigns from A to Z. Landing page creation, copywriting, visuals, campaign parameters, audience management, remarketing and tracking.
Advice on demand
We help you optimize your approach and your results. We intervene on strategic or operational points to best develop your digital campaigns.
Ready for results?
Let's get to work! We'll get back to you in less than 24 hrs.